GFK | Significant Growth in Value
The pandemic disruption to the market did not cease with the easing of lockdown regulations, however we see consumers invest in making their home comfortable and rewarding themselves with luxuries, evident as we saw significant growth in value across the home, entertainment and electronics categories as shown in…
Low Growth Last Black Friday for Technical Consumer Goods
South African consumers focused their spending on buys for the home such as refrigerators over the Black Friday promotional period last year and conducted careful online research before making their purchases. That’s according to consumer research and point of sale tracking data from GfK South Africa, which reflected…