• Connecting furniture design excellence with global buyers

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  • Why the world wants what Malaysia makes

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  • Wood you believe it’s still in style?

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  • Hey Siri, is my life futureproof?

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Connecting furniture design excellence with global buyers

In line with its commitment to keep abreast of industry trends, MIFF 2026 brings a new concept to WTCKL. ‘FurniFusion’ is built on three pillars – Live, Work, Play, respectively encompassing a Made-in-Malaysia Hall featuring a fusion of traditional craftsmanship and modern design; MIFF OFFICE, Southeast Asia’s largest office furniture exhibit; and The Muse, a segment that caters to lifestyle and décor.

The Malaysian International Furniture Fair (MIFF), Southeast Asia’s largest furniture trade show, continues to break new ground as a longstanding business platform that delivers tangible results and a launchpad for the region’s top furniture makers to showcase world-class craftsmanship and design.

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Why the world wants what Malaysia makes

Because what Malaysia exports isn’t just products. If you’ve been to Malaysia, you’d understand. The country feels layered—cultures mixing, cuisines blending, languages flowing into one another.

Nothing here is singular. Maybe that’s why Malaysian furniture feels at home anywhere in the world.

In a place shaped by variety, you learn to read the room, adjust, and find the middle ground that works for—well—everyone. And in furniture, that instinct shows up in ways you can sit on, get comfortable with and ship in containers across the world.

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Wood you believe it’s still in style?

Malaysian makers show why wood will always be relevant. When we think of wooden furniture, most of us picture that deep brown kitchen cabinet in our grandparents’ dining room — the one we only notice during festive seasons.

It squeaks when you pull its ornate handles, but it still holds the kind of solid wood we rarely see in modern homes.

This had us thinking—has wood gone out of style?

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Hey Siri, is my life futureproof?

Whenever there is a demand for a smarter, more convenient life, the industry will find ways to integrate technology—and our role is to ensure our furniture is at the heart of that integrated experience.

The AI evolution we don’t see.
AI headlines tend to skew dramatic, where it’s only a matter of time before our homes are taken over by tech of unimaginable advancement. But in reality, the most meaningful shifts often start quietly. In the furniture and lifestyle industries, it’s more evolution than revolution. It’s the changes that start from how businesses operate. This looks like smarter processes that reduce wastage, systems that adapt to market volatility, supply chains that are more transparent and accountable, and ways of working that benefit both people and the planet.

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Malaysian International Furniture Fair

This is a commemorative and promotional Profile produced and published by HGR on behalf of the MALAYSIAN INTERNATIONAL FURNITURE FAIR (MIFF ‘25). All content unless specified has been supplied by MIFF.

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