HGR has been the trusted name in the furniture, appliance and home entertainment retail market for some 30 years and is proud to announce its 2013 re-launch strategy. With a new look design and feel, increased focus on retailing news, and adoption of a full digital strategy, HGR is set to take your brand into the future...

Editors Desk

WHAT YOU OWE YOUR BRAND

What can we do for you? HGR has a reach and brand recognition which is second to none in the gigantic consumer durables market. Marketing has always been the 'sine qua non' of most businesses - whether customers are trade or consumer. In today's economic and political climate banging the drum is more important than ever. If your business is to succeed, not just in the short term via a brief 'cutting the price' campaign, but over the long term, a sustained growth adding more and new customers along the way, it is absolutely imperative that you keep stimulating demand for your products and/or services. Check the most successful global brands - all created and sustained by ongoing marketing campaigns. Indeed one can say without fear of contradiction that brands are nothing but creatures of marketing. One has only to look at the great global brands - Coca Cola, Pepsi Cola, KFC, McDonalds, Samsung, LG, Sealy, Panasonic, BMW, Mercedes, Philips etc., to see the truth of that observation. These companies share one thing in common - high visibility. And that has come about through effective marketing. Yes, at considerable expense, but my goodness, have they reaped their rewards.

We don't for one moment compare most of our leading consumer durable brands or indeed our leading retailer brands with those huge names, but the lesson they teach is applicable to all. It is not a difficult lesson - indeed it is easily understood, but regrettably a lesson observed more in the breach than in the practice. What are they afraid of? Nothing to be afraid of but fear itself. We don't believe that trading at any time excuses timidity, but in these dark times least of all. A failure of nerve on your part to trust marketing will guarantee a serious brake on growth, and that can only lead to stagnation, decline and decreasing market share.

So we ask again, how can we help you? The question deserves an answer and further comment. This is not an appeal for you to help us, although it may be construed in that way. Rather, it is the opposite - how can we help you reach your objectives? With our reach and brand image we can together create - or recreate - that which you may well have lost. A compelling reason why your brand and/products should be on the lips, or at least in the head, of your customers. Carpe diem, set your own agenda and attack, cajole, persuade the market that you have what they need. We have the tools to help you, but you need the will and the vision to use them. To assert your brand as a market leader.Surely you owe that to your brand?

Ian Hughes - Editor


About HGR


As South Africa's leading independent retail publication, Home Goods Retailer seeks above all else to improve communication between the retailer and his supplier, because with successful communication both suppliers and retailers will achieve a far greater understanding of each other's needs, problems and the market in general.

Our editorial includes the people and personalities of the trade, hard news, both domestic and overseas, new products, services, developments and trends and regular product spotlights (advertorials). All of this is calculated to assist sales people, buyers and merchandisers to keep abreast of what is available in the local market, and to make informed decisions. 4500 copies of HGR are circulated monthly on a controlled basis to all retail outlets involved in the retailing of lounge, bedroom and dining room furniture, beds and bedding, major and small appliances, audio/visual equipment, selected hardware and home office furniture and equipment.

The distribution is national and also includes selected outlets in Botswana, Namibia, Lesotho, Swaziland, Zimbabwe and East Africa.

Responsive Website Design by 1iDesigns. All rights reserved.