HGR has been the trusted name in the furniture, appliance and home entertainment retail market for some 30 years and is proud to announce its 2013 re-launch strategy. With a new look design and feel, increased focus on retailing news, and adoption of a full digital strategy, HGR is set to take your brand into the future...
CHRISTMAS YOUR FINAL OPPORTUNITY
Black Friday has come and gone for another year! We trust that it was a more than worthwhile experience for dealers and suppliers alike. We suspect that as always some did better than others. And the reason is not rocket science. The bigger the discounts on offer, the longer the queues. Having said that, however, we are all in business to make money, to make budgets and there is a point at which gains are illusory. If the sole purpose is to move stock then Black Friday is a powerful and valid exercise, but surely the raison d'etre of business is to turn a profit and if margins are non existent, then the bottom line is non existent.
Unless of course the massive discounts are on offer merely to act as a magnet to draw in potential customers in the hope that they will spend on other items. At any other time of the year that would be a compelling marketing exercise, but on Black Friday forget it, that would be an exercise in futility. People have become too conditioned to expecting anything less that heavily discounted merchandise.
We are now entering the most crucial trading period - the final run into Christmas. Your final opportunity to make budget - or exceed it - for this calendar year.Those customers fortunate enough to receive bonuses, generally get them in December. They will spend it - where and how depends on you.
Ian Hughes - Editor
As South Africa's leading independent retail publication, Home Goods Retailer seeks above all else to improve communication between the retailer and his supplier, because with successful communication both suppliers and retailers will achieve a far greater understanding of each other's needs, problems and the market in general.
Our editorial includes the people and personalities of the trade, hard news, both domestic and overseas, new products, services, developments and trends and regular product spotlights (advertorials). All of this is calculated to assist sales people, buyers and merchandisers to keep abreast of what is available in the local market, and to make informed decisions. 4500 copies of HGR are circulated monthly on a controlled basis to all retail outlets involved in the retailing of lounge, bedroom and dining room furniture, beds and bedding, major and small appliances, audio/visual equipment, selected hardware and home office furniture and equipment.
The distribution is national and also includes selected outlets in Botswana, Namibia, Lesotho, Swaziland, Zimbabwe and East Africa.